November 24, 2016

Online Gaming Content

Our writers come from many different backgrounds, so we can produce expertly written content on any topic. However we do have a number of stand-out areas, which we would say are our specialties, where our experience stretches over decades. One of these areas is online gaming content writing.

Online Gaming Content – Casino, Bingo, Poker and Sports

We have vast experience of writing and editing content for operators, suppliers and affiliates across the online gaming industry and online betting industry, including casino, bingo, poker and sports betting.

We know casinos inside-out and can provide expert content to deliver whatever you need. We have written every kind of B2C and B2B content imaginable for the online gaming industry, from player emails and CRM copy to branded web pages, blogs, promotions and games reviews.

Content for Gaming Operators, Suppliers and Affiliates

Our online gaming content services include everything that a gaming operator, supplier or affiliate could need. Our gambling copywriting services include:

Slot game reviews, casino reviews, in-depth gaming guides, help guides, ‘how to’ pages, creative articles, blogs, games descriptions, ‘about us’ pages, newsletters, emails to players, CRM email cycles, affiliate communications, in-game pages, technical copy, press releases, journalistic copy, promotions pages, marketing campaigns, direct response copy, SEO copy, taglines and headlines.

If you need another type of online gaming content writing that is not listed here, just get in touch as it is likely we can deliver that too.

Articles and Blogs

We research and craft fun and informative articles and blogs about all aspects of gaming to engage with readers. Blogging is a great way to keep your website fresh, which is great for SEO.

SEO and Website Content

We create all kinds of web content and SEO copy, including branded content, help guides and FAQ pages. We optimise our web content using naturally placed keywords to boost your search ranking.


We write branded promotions pages for operators looking to attract players and promote their new games, services or prizes. Our engaging content excites readers and ensures your pages convert.


We research and write all kinds of reviews for casino, bingo, poker and sportsbook affiliates, including operator reviews and games reviews to help your readers choose where (and what) to play.

Emails and Newsletters

Need to communicate with your players? We write emails and newsletters in your brand voice to tell players about new offers and promotions. We also write B2B emails for communications between brands, affiliates and suppliers.

Social Media Content

Social networking is a great way to engage with players and boost your online presence. We can write social media posts, plan effective social calendars and provide weekly or monthly social media packages to suit your business.

Gaming Guides

Our industry knowledge means our technical writing and games guides are 100% accurate and authentic. We cover all aspects of the industry, from ‘how to’ guides to strategy guides – your readers will be informed and inspired.

Editing and Rewriting

Already have your own existing content that needs an expert eye? Our skilled copy editors can correct errors and improve your text, while ensuring accuracy for the igaming market. We can proofread, copy edit, revamp your content or provide full rewrites.

Branded Content and Tone of Voice

We are skilled at writing in your brand voice to speak to your target customer. Writing for casinos is different from writing for poker sites, which is another world away again from writing for bingo sites. We can do it all.

We know all sides of the online gaming industry, from the cute and chatty friendliness of a fresh bingo site to the streetwise cool of a knowing poker brand. Whatever you need, we can deliver.

Our Insider Knowledge of the Online Gaming Industry

So why trust us with your online gaming content, casino copywriting, bingo content or other online gaming copy? Well, we are uniquely placed to offer the highest quality online gaming content due to the superior level of experience and skill we have in our team.

Our online gaming copy manager has over a decade of experience in the online casino industry working as a senior copywriter, proofreader, editor, UK localisation specialist and online content manager across casino, bingo, poker and sports betting brands.

Our in-house copy manager is also a former professional croupier and casino inspector, gaining in-depth experience of the UK land-based casino industry and a solid understanding of player psychology and gamer needs.

This expert level of knowledge means we can ensure 100% authentic language usage and technical accuracy through our in-house quality control checks, in addition to a communications approach that truly connects with players.#

Why Choose Scribblers for your Online Gaming Content?

Expert Knowledge

With over fifteen years in the gaming industry and a former professional croupier on our team, our in-depth technical knowledge of casino games, bingo and poker helps us to create authority content.

B2B or B2C Targeted

Whether you’re a bingo operator communicating with players, a casino affiliate needing slot reviews or a developer promoting new software, our content solutions will engage your readers and increase conversion.

Brand Focus

Your brand speaks powerfully through your content. We can fit in seamlessly with your existing brand or we can help you develop a new brand voice to communicate with style and attract your target customers.

Flexible and Customised

Whether you’re looking for an on-going partnership with regular blog posts, content for an entire website or a one-off press release, we can create a flexible, bespoke online gaming content solution to suit you and your business.

Our Expertise and Authenticity Guarantee

Casinos have their own jargon. In-depth knowledge of this industry is impossible to fake. Online gaming content written by a novice or a non-expert would stick out like a sore thumb to an experienced gamer or casino professional.

Due to our vast experience and inside knowledge of the casino industry, we are uniquely placed to provide expert online gaming content that sounds 100% authentic and is always technically accurate.

All our online gaming content is quality controlled to ensure absolute authenticity and accuracy. It is checked carefully not only by our in-house proofreading and editing team for perfect grammar and language usage, but also our casino expert for authenticity and naturalness, so you can be certain our online gaming content hits the spot every time.

Contact us today about your online gaming content.

Get in touch for a free no-obligation quotation on any project: